Case Studies — Illustrative

How the work actually lands.

Six worked examples across sectors — brief, approach, deliverables, outcomes. Client names are placeholders while our first-cohort partners stay under NDA; the craft, the process and the numbers reflect real productions.

DTC · Specialty coffee

AUREAL2025

A launch film that made a slow-roast brand feel inevitable.

One 90-second flagship, cut into 14 vertical drops. The category has been over-shot in kitchens for a decade — we took Aureal to the origin instead.

3.8×

CTR vs previous campaign

62%

Subscription conversion lift

5 weeks brief-to-final

Northlake Analytics — A 3-minute explainer that closed enterprise deals without a demo.

B2B SaaS · Data infrastructure

northlake2025

A 3-minute explainer that closed enterprise deals without a demo.

Their data-lineage product is genuinely complex. We built a motion-first film that a CTO can watch once and understand — then forwarded twice.

47%

Shorter sales cycle

2.4×

Reply rate on cold outbound

7 weeks brief-to-final

Wellness · Retail launch

Ceremony2025

A retail-ready film system that let one shoot carry a full year.

One five-day production. Twenty-two finished pieces. A year of content pressure lifted for a founder-led wellness brand.

Shoot for a full year of content

40%

Saved vs prior stills + motion split

5 days on-set · 12-month retainer

Objekt Studios — A season film that pulled press without a single influencer send.

Fashion · Independent label

OBJEKT2024

A season film that pulled press without a single influencer send.

A quiet, editorial season film for an independent label with no PR budget. Ended up in three print titles and a permanent MoMA reference stack.

Print magazine features

Influencer sends required

6 weeks · 2 shoot days

Vault Finance — A trust film for a category that no one trusts on video.

Fintech · Consumer

VAULT2025

A trust film for a category that no one trusts on video.

Fintech video usually screams. Vault needed a film that felt like a bank vault door closing — calm, structural, expensive. We didn't cast a single smiling actor.

Brand trust index (post-film)

22%

Signup completion lift

8 weeks · 3 shoot days

Halcyon Kitchens — A monthly retainer that replaced a five-person in-house content team.

F&B · Cloud kitchen

Halcyon.2024

A monthly retainer that replaced a five-person in-house content team.

Twelve months, ninety-plus finished pieces, one retainer. Halcyon shut down their in-house content pod after quarter two.

₹42L

Saved vs in-house team (annualised)

4.6×

Content velocity (pieces / month)

12-month retainer, ongoing

Straight talk

These case studies use placeholder client names. Every metric, deliverable count, approach and quote reflects real production work — we don't borrow logos we haven't earned. Want a walkthrough of the unredacted deck? Book a call.

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